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Mathis Enjoying Bigger Picture of Marketing

By Myriam DiGiovanni

BARTLETT, Tenn. - Don't tell First South Credit Union Director of Marketing Anne Mathis that marketing is just fluff. "To me marketing encompasses so many things to reach into many areas and support the organization and goals of the organization beyond what many think - it is not just advertising,"...

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September 09, 2003

Fast Ethnic Marketing Facts

* When comparing non-mortgage credit balances (auto loans, credit cards and student loans) across high-income consumers (greater than $50,000 annually), ethnic segments accumulated more debt the past two years than did the non-ethnic group. * Although the African-American market had the highest outstanding balances, it was the Hispanic market with...

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September 09, 2003

Mon-Oc FCU Gets Personal with Stanley Cup

TOMS RIVER, N.J. - A simple Mon-Oc Federal Credit Union community awareness program turned into a once-in-a-lifetime opportunity for Marketing/Branch Administration Vice President Jane Wittman-Roll. The Stanley Cup, won this year by the New Jersey Devils made a surprise visit to a recent Minor League Baseball BlueClaws game, where the...

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September 09, 2003

Sunmark FCU Pays Members

SCHENECTADY, N.Y. - To promote participation in direct deposit Sunmark Federal Credit Union was willing to pay members. In the "Win an extra payday with Sunmark and Direct Deposit" members were asked to sign up and share a short story about the most ridiculous item they ever spent a paycheck...

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September 09, 2003

Erie Shores CU Taps LMG

MAUMEE, Ohio- Erie Shores Credit Union is getting a new "brand" look thanks to The Lauerer Markin Group. The $103 million credit union has selected the marketing firm to promote its new identity and position. "Our industry has seen tremendous regulatory change in recent years," said Ralph Kubacki, ESCU CEO....

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September 09, 2003

SSFCU SVP Wins PRSA Service Award

SAN ANTONIO, Texas - Security Service Federal Credit Union (SSFCU) Senior Vice President of Corporate Communications John Worthington was awarded the Public Relations Society of America (PRSA) San Antonio Chapter Del Oro Community Service Award. Worthington was honored for his years of outstanding service to the local community. Throughout his...

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September 09, 2003

Indiana Credit Union League Showcasing Marketing

INDIANAPOLIS - For the first time the Indiana Credit Union League will be shining the spotlight on credit union marketing success stories during its 69th Annual Meeting and Convention, September 18-20. The Affiliate Marketing Showcase will be on display in the exhibit hall. "We're glad we can give maximum exposure...

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September 09, 2003

MSU FCU Marketing Plugs into Technology for Success

EAST LANSING, Mich. - For Michigan State University Federal Credit Union marketing strikes the perfect balance between technology and creativity. The $929 million credit union recently won a first place NAFCU marketing award for its "Great Minds Think Alike" membership promotion. The promotion was a multimedia mix consisting of a...

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Mathis Enjoying Bigger Picture of Marketing

CUES Triple APEX Winner

What is Your Marketing Strategy?

Recommended Just For You

News Stories

Fast Ethnic Marketing Facts

Mon-Oc FCU Gets Personal with Stanley Cup

Sunmark FCU Pays Members

Erie Shores CU Taps LMG

SSFCU SVP Wins PRSA Service Award

Indiana Credit Union League Showcasing Marketing

MSU FCU Marketing Plugs into Technology for Success