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Tools Continue Evolving in 2004 as CUs Vie for Members' Hearts and Wallets
By Marc RapportCOLUMBIA, S.C. - Credit union marketing used to basically involve colorful brochures, the occasional ad and maybe a booth at a festival. "When I started in the industry more than 15 years ago, marketing was more about the writing, creative and design aspects than anything else," says Suzanne McCann, vice...
