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WSECU Ads All About Location

By Staff Writer

OLYMPIA, Wash. - A new advertising campaign for Washington State Employees Credit Union is making the most of its latest branch locations. The "Close to You" awareness campaign plays up WSECU's brand promise of "making members' lives easier." Launched using outdoor boards and transit displays, the campaign designed by communications...

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Special Report: Retail Delivery Systems/Marketing/Call Centers

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Marketing Shifts at PSECU

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March 02, 2004

Navy Federal Call Center an Essential Part of Retail Delivery Strategy

PENSACOLA, Fla. - When it comes to retail delivery the call center can sometimes be overlooked, but not at Navy Federal Credit Union. The world's largest credit union has made its first inbound remote call center, which opened its doors this past November, an employee-focused environment literally designed to increase...

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February 24, 2004

CREDIT UNIONS ARE BACK TO BUILDING

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February 24, 2004

Loudermilk Speaks Out

Former Jet CU President/CEO John Loudermilk who is fighting a lawsuit by his former CU tooth and nail, fires back on the allegations on page 40.

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February 24, 2004

CUs Investing in Branches

Branch Dollars (Billions) December 2001

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February 24, 2004

Thrift Conversions Could Get Tougher

Turn to page 3 to see what the NCUA Board decided on a proposed rule that would require credit unions seeking to convert to thrifts to provide more detailed member disclosures.

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February 24, 2004

Credit Unions Can Take an Omm Moment to Keep Energy Up and Positive

WEST PALM BEACH, Fla.- Forget the idea that yoga is just for gyms or exclusive spa retreats. It can and should be a part of the daily credit union workday. "Anyone can do yoga," said Ellen Serber, founder of MyDailyYoga.com. "You don't need to be fit and glamorous and you...

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February 24, 2004

U.S. Has a Chance to Expand CU Movement to Afghanistan

KABUL, Afghanistan - Afghanistan will be the site for an 18-month project to develop credit unions if the World Council of Credit Unions (WOCCU) is awarded a grant from the World Bank. If approved, the project would also seek additional funds from other international development agencies. U.S. credit unions' help...

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Top News Stories

WSECU Ads All About Location

Special Report: Retail Delivery Systems/Marketing/Call Centers

Marketing Shifts at PSECU

Recommended Just For You

News Stories

Navy Federal Call Center an Essential Part of Retail Delivery Strategy

CREDIT UNIONS ARE BACK TO BUILDING

Loudermilk Speaks Out

CUs Investing in Branches

Thrift Conversions Could Get Tougher

Credit Unions Can Take an Omm Moment to Keep Energy Up and Positive

U.S. Has a Chance to Expand CU Movement to Afghanistan