News

HEATH, Ohio - Hopewell Federal Credit Union didn't have to look further than within its walls to find its new spokesperson - President/CEO Al Smith. "We think Al Smith is a very sellable person to the Licking County community. He's local, passionate and has a likable on-air persona," said Hopewell...

MODESTO, Calif. - Food Processors Credit Union and El Concilio/Council for the Spanish Speaking have teamed up to offer specialized products and services to unbanked Latinos. The partnership is being touted as the first of its kind in the San Joaquin Valley that targets the low-income, Spanish-speaking communities in the...

LAS VEGAS - Here's a lesson Wescom Credit Union can share with fellow indirect lenders: don't try too hard to sell checking products to your new members picked up through the indirect channel because the cross-sell doesn't work. In fact, the Pasadena, Calif. CU has given up marketing promotion of...

CORVALLIS, Ore. - This isn't a typical sight -credit unions and Sports Illustrated having the same person featured on the cover? The last issue of brass CU featured Grayson Boucher, aka The Professor from And 1's traveling street ball basketball team. One month later Sports Illustrated also did a feature...

MANCHESTER, N.H. - Effective July 1, Cathedral Credit Union will be known as Compass Credit Union. According to Compass CU President John Gunther, the new name better reflects the credit union's mission of providing financial direction to a diverse membership. The new tagline: Pointing You in the Right Direction, also...

LAS VEGAS - Until it teamed up a year ago with a San Diego firm with experience in sub-prime indirect loans, Patelco Credit Union in San Francisco knew it was "getting pummeled" in the market and had to find a remedy. The problem, said Chris Oldag, senior vice president of...