News

PHOENIX - Desert Schools Federal Credit Union is taking its marketing message on the road. The over $2 billion credit union has launched its latest campaign-traveling billboards-by wrapping messages on a Scion, the newest line of cars from Toyota designed specifically for "trend-setting" youthful buyers. The move marks a first...

MADISON, Wis. - Heritage Credit Union has appointed Kat Metzger Marketing Coordinator. Metzger graduated from Minnesota State University Moorhead in 2002 with a Bachelor of Science degree in Mass Communications, emphasis in Public Relations. Before working in public relations for two years at an advertising agency, Metzger held a marketing...

JACKSON, Mich. - American 1 Federal Credit Union has made life a lot easier for one lucky member. Twenty-three year old Katie Walker, is the winner of the credit union's $1,000 Gas Giveaway promotion. As part of American 1's recent End of Summer used vehicle sale, Walker's name was entered...

LAKEWOOD, NJ. - The Credit Union's Virtual Assistant riddle contest continues. In an effort to draw attention to a marketing strategy it claims most credit unions ignore CUVA penned the following riddle: "All the Money in the World Can't Buy it Though High Returns Would Justify it" "There's No Risk...

HUNTINGTON PARK, Calif. - Financial Partners Credit Union has joined forces with Congresswoman Lucille Roybal-Allard (D-Calif.) and the National Association of Latino Elected and Appointed Officials Educational Fund to host the U.S. Citizenship Workshop, to help local residents apply for naturalization. While Financial Partners CU is known for its community...

LAS VEGAS -Community One Federal Credit Union wants consumers to think before they drink and drive. The credit union has teamed up with local KLAS-TV in a driver safety-awareness program. The series of public service announcements, the first of which was broadcast over the Fourth of July Holiday weekend, will...

FORT WORTH, Texas - EECU is counting on kids being ready to play ball. The $539 million credit union has recently purchased naming rights to a kid's area in the stadium of the local minor league baseball team the Fort Worth Cats. The newly named EECU Kid's Zone is a...

ST. JOSEPH, Mich. - First Resource Federal Credit Union may not be giving away cars like Oprah but it stands ready to help its members get where they need to go- by simply repositioning its brand. With the release of a new tagline, We'll get you there, the $410 million...