News

Psychographics sounds like a movie about an artist gone mad, but it is another way to reach target audiences that goes beyond traditional demographics. Psychographics finds common interests of members and designs products and services that touch those interests giving emotional value to the purchasing decisions.

At long last the $1.8 billion DFCU Financial FCU has announced it will allow members to examine documents pertaining to its failed bid to become a mutual bank. But any members who do so will have to sign an agreement that they will not talk about what they have seen...

A new survey sponsored by the Center For American Progress, a think tank associated with Senator Hillary Clinton and the centrist wing of the Democratic Party, has sponsored a survey, which found U.S. households have their highest levels of credit card debt ever.

The Filene i3 innovative team is at it again, trying to find new ways to encourage credit union membership.

Dan Mica, CUNA's president and CEO, paced the stage with almost missionary zeal at the WOCCU 2006 World CU Conference as he talked about the importance of politics for credit unions.

Bent on reaching out to young and "less affluent" borrowers with payday alternatives, SELCO Community Credit Union has opened a separate branch-type facility in nearby Springfield to draw new members while soliciting the nontraditional loans.

The Goldenwest Credit Union Annual 5K Run-Walk-Crawl has resulted in an over $35,000 donation to seven local schools.

Iain MacDonald's main job as director-general of the International Co-operative Association (ICA) based in Geneva, Switzerland, is to clarify the differences between co-operatives and business. He complained that the sector is mainly ignored by the media.