SAN FRANCISCO — Visa has pressed on with its effort to get cards accepted as payment in steadily more venues.

The card brand has announced that it has cut a deal with Sandbar Concessions, a firm that operates concession stands in eight Broadway theaters, that will allow patrons to pay for their concessions with Visa cards. The deal encompasses credit, debit and contactless payments.

"Contactless payments is another important step in our commitment to improving customer services in our Broadway theatres," said Jim Boese, vice president for The Nederlander Organization, the theater management firm that employs Sandbar.

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