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`Trusted Advisor' Role Crucial for CUSO Investment Reps, but Definition of Trust is Elusive
By Staff WriterSAN DIEGO - It may seem obvious that financial services CUSO investment representatives need to be viewed as `trusted advisors' by credit union members. But members' definition of `'trust' not necessarily as obvious as the premise. That became apparent to CUSO Financial Services (CFS) through a series of focus groups...
