Marketing

SAN DIEGO -- North Island Credit Union has updated its signature mural artwork and renamed it "Island Paradise" to reflect 20 new landmarks and sites from San Diego to Riverside, including Petco Park, the Gaslamp District sign, the Lemon Grove lemon, the Chicano Park murals, the San Diego State University...

SEATTLE -- Credit union research shows the most successful operation occurs when the CU staff engages in the "WOW factor and completely takes the side" of members by focusing all attention on member needs and concerns, according to the head of a Los Angeles agency.

SEATTLE -- The Marketing Association of Credit Unions has a new logo "emphasizing sharing and professionalism." It was unveiled during the organization's 21st annual conference here.

PORTLAND, Ore. -- Full-service brand development and marketing agency Creative Brand Communications, Inc.'s Web site, www.creative-brand.com, was singled out as Outstanding Achievement at the Interactive Media Awards.

SEATTLE -- Though it sounded slightly self-serving coming at a marketing conference, credit unions eyeing a move into business lending were told they need to "hire sooner," get help from the core processor and make sure marketing departments are actively involved before any pre-launch.

SEATTLE -- The $3 billion Kinecta Credit Union is at last getting a handle on membership retention, cutting account closings in half.