Marketing

SAN DIEGO -- As debt-strapped consumers make adjustments to their household spending habits, will credit union marketing messages also adjust? Will the industry return to its historical mantra of thrift?

SAN ANTONIO -- South Texas credit unions this month are reaping a payoff in the public's hunger for financial guidance as the local CBS affiliate seeks to develop live TV shows in early 2009 utilizing CU experts.

LANCASTER, Pa. -- The $47 million Lancaster Red Rose Credit Union has opened new branch to deliberately reach out to potential Hispanic members.

NAPERVILLE, Ill. -- The belt tightening by state leagues, evidenced by last week's slashing of 2009 ad buys by the California/Nevada Credit Union League

PHOENIX -- Add Desert Schools Federal Credit Union to the companies that will be open at 5 a.m. on Black Friday.

PHOENIX -- The $1.1 billion Arizona State Credit Union is still reaping a deposit windfall from a 4%, $25,000 money market account ad that appeared Nov. 5 in a souvenir newspaper edition heralding the election of Barack Obama.