Marketing

NuUnion Credit Union's latest billboard ads have got consumers thinking.

When it comes to saving, NMTW Community Credit Union is hoping members say "super-size me."

The Association of Marketing and Communication Professionals has recognized Arizona State Credit Union's marketing efforts with four Hermes creative awards.

A new report from the Filene Research Institute studies how credit unions can market savings programs to low- and moderate-income members.

Jeanne D'Arc Credit Union has tapped Hampton, Va.-based brand development firm Raoust+Partners to help breathe new life into its brand identity.

First Tech CU may have gone nuts with its squirrely new marketing campaign.

The well-tested "trust" theme, so common in the marketing lexicon of credit unions pushing loan and member growth, gains some prominence this month as part of a major CUNA retooling of its product and service promotion.

It's been nearly nine months since the collapse of Washington Mutual Bank of Seattle and its takeover by JPMorgan/Chase Bank and the still incomplete computer conversion is providing an image windfall for credit unions, CU leaders maintain.