Marketing

Social media has become a lightning rod for debate. While its detractors say it's all hype and its evangelists tout social media as marketing's great panacea, the reality of its merits lies somewhere in the middle.

Credit Union Student Choice, a CUSO providing private student lending services, announced it has partnered with Filene Research Institute to help its clients form deeper relationships with young adults.

Some financial advisers that use social media professionally are seeing higher revenue growth and larger client bases compared to advisers that do not use the network channels.

There's a new twist on financial management and Payoff.com (www.payoff.com) hopes to help consumers fund their dreams.

Sounding a lament typical of many small credit unions, the $51 million Perfect Circle CU of Hagerstown, Ind. announced this week it is taking consolidation steps in preparation for more tough times in the industry.

Mark Shobe, CEO of the $3 billion DFCU Financial, praised the credit union's efficiency for being able to share $19 million with its 85,000 members through a patronage dividend.

It's a big day in Congress and for the $630 million Congressional Federal Credit Union as it greets the opening of the new session today by plying Capitol Hill with an iPad ready to sign up new members.

It took just a few hours for Ted Williams, a homeless man in Columbus, Ohio, to become the latest viral sensation, sifting through job offers pouring in including one from the Central Ohio Chapter of the Ohio Credit Union League.