Marketing

The proposed trade group combining Arizona, Colorado and Wyoming credit union leagues has settled on a new name: Mountain West Credit Union Association.

Reality Check was the aptly chosen name for the New Jersey Credit Union League’s one and one-half day Atlantic City conference. Over the densely packed schedule of deep-dive presentations on topics of current interest to credit union executives, the several hundred attendees heard over and over two stark realities.

The $11 million Brooklyn Cooperative FCU has received a $300,000 grant from the Center for Financial Services Innovation to help develop the financial institution interface for a social network savings program.

The inaugural graduating class of Budget Buddies, a nonprofit organization that provides low-income women with innovative financial training to help move them out of poverty, received their diplomas earlier this month at Jeanne D’Arc Credit Union’s headquarters in Lowell, Mass.

The $3.7 billion Patelco Credit Union is determined to make the most out of its 75th anniversary and a headquarters relocation out of San Francisco by conducting a marketing blitz aimed at enlarging its Bay Area profile.

That started as a simple request has become quite the competition, and now Vantage Credit Union’s Young & Free Show Me Challenge has been turned over to the public.