Marketing

After nearly a decade of what it calls a "beneficial relationship with similar brands," Navy Federal Credit Union is finding the GEICO gecko its new best friend.

Dow Louisiana Federal Credit Union has teamed up with longtime member and two-time Super Bowl champion Randall Gay, cornerback for the New Orleans Saints, to kick off its "Go Further" campaign.

Redwood Credit Union of Napa, Calif., is committed to helping people learn how to better manage their money, and it has taken to the streets to get the message out.

Borrowing a leaf from reality TV shows, a New York credit union, the $150 million Palisades FCU, is saving on sponsorship fees and getting high marks from civic leaders by introducing text voting to support community events.

The $44 billion Navy Federal Credit Union has launched an auto referral program that seeks to offer members savings on their new and used vehicle purchases.

There was more friendly credit union "wagering" Friday on the Pittsburgh Steelers-Green Bay Packers Super Bowl. But staffer at Pioneer CU of Green Bay declined to participate.

It's a new day for credit union business development departments.

Credit unions regularly tout the fact that they offer a better deal, so Michigan State University Federal Credit Union is working to prove that with a $1 million challenge.