Marketing

Latino Community Credit Union has got teens talking about their financial plans again with the launch of "What's Your Savings Story?"

Card Services for Credit Unions has unveiled a new Web tool designed to help credit unions better market their credit cards.

Making use of its new community charter, the $86 million Framingham Municipal Federal Credit Union in Massachusetts has become Metro-West Community FCU.

After nearly a decade of what it calls a "beneficial relationship with similar brands," Navy Federal Credit Union is finding the GEICO gecko its new best friend.

Dow Louisiana Federal Credit Union has teamed up with longtime member and two-time Super Bowl champion Randall Gay, cornerback for the New Orleans Saints, to kick off its "Go Further" campaign.

Redwood Credit Union of Napa, Calif., is committed to helping people learn how to better manage their money, and it has taken to the streets to get the message out.

Borrowing a leaf from reality TV shows, a New York credit union, the $150 million Palisades FCU, is saving on sponsorship fees and getting high marks from civic leaders by introducing text voting to support community events.

The $44 billion Navy Federal Credit Union has launched an auto referral program that seeks to offer members savings on their new and used vehicle purchases.