Marketing

Dont bag the branch yet. A study of U.S. consumers digital habits finds that the great majority still go bricks and mortar at least occasionally.

SAN ANTONIO — A nationally recognized marketing expert reversed some myths for CU executives attending PSCU Financial Service's workshop last week.

A simple video with a few people singing the University of Washington’s fight song has got people lining up for BECU’s UW gold debit card.

Geezeo is helping credit unions go beyond just in-branch member referrals with the launch of a referral engine at ourreferralengine.com.

The success of BECUs viral University of Washington gold debit card campaign is not necessarily a cue for every credit union.

This article could be called Beyond Interchange Fees. The changes that may come with a cap on interchange fees will be mastered by most credit unions. What this article zeroes in on are the very real threats that may imperil the very existence of many credit unions.