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Bank Transfer Day: Soak Up the Attention, Then Build Momentum

By Sarah Snell Cooke

Bank Transfer Day was lauded for helping to nudge consumers toward credit unions. It was belittled as mere media hype. It was feared it would only bring in deposits and not loans, which would tip delicately balanced capital ratios.

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Letter: Transfer Day Presents Enormous Opportunity

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November 06, 2011

Gen Y Back Talk: To Switch or Not to Switch?

When Bank of America announced a monthly $5 debit card fee would take effect in 2012, questions about the potential backlash ran through my head. Would consumers put up with this? Would the bank cancel the fee to combat lost business? How angry would the fee make Gen Y?

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November 06, 2011

Arizona CU Sees a Go-Local Shift

For many credit unions, Bank of Americas failed attempt to charge a $5 monthly debit card usage fee sent their membership numbers up the charts.

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November 06, 2011

Bank Transfer Day: BofA Blinks, but CUs Remain Grateful

Is Bank Transfer Day more hype than consumer revolution?

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November 05, 2011

Bank Transfer Day: Consumers Leaving the Big Guys Find Home at APL FCU

COLUMBIA, Md. APL FCU, headquartered in Laurel, Md., experienced increased membership growth leading up to Bank Transfer Day, Saturday, Nov. 5, so Credit Union Times checked it out.

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November 05, 2011

Bank Transfer Day: N.C. Credit Unions Take Advantage

Staffers at CUs in Winston-Salem, N.C. welcomed new members with swag, food and fun.

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November 05, 2011

Bank Transfer Day: Joliet CU Finds New Accounts, Old Friends

The $160 million, 21,500-member NuMark Credit Union in Joliet, Ill., found Bank Transfer Day to definitely be worth the effort, a senior manager said.

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November 05, 2011

Bank Transfer Day: Joliet CU Finds New Accounts, Old Friends

The $160 million, 21,500-member NuMark Credit Union in Joliet, Ill., found Bank Transfer Day to definitely be worth the effort, a senior manager said.

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Bank Transfer Day: Soak Up the Attention, Then Build Momentum

Letter: Transfer Day Presents Enormous Opportunity

Occupy Protesters Reach Out to CUs

Recommended Just For You

Marketing Stories

Gen Y Back Talk: To Switch or Not to Switch?

Arizona CU Sees a Go-Local Shift

Bank Transfer Day: BofA Blinks, but CUs Remain Grateful

Bank Transfer Day: Consumers Leaving the Big Guys Find Home at APL FCU

Bank Transfer Day: N.C. Credit Unions Take Advantage

Bank Transfer Day: Joliet CU Finds New Accounts, Old Friends

Bank Transfer Day: Joliet CU Finds New Accounts, Old Friends