While APL FCU didn't do any special marketing for Bank Transfer Day, the $353 million credit union in Laurel, Md., did see a bump in memberships, including the month running up to Nov. 5.
APL FCU Marketing Director Kevin Marvel said the credit union had nine new members sign up in their branches, which was an increase from the typical range of four to five on a Saturday “so it wasn't a crazy increase, but a nice bump. We also received several online membership applications over the weekend – definitely more of those than usual.”
However, APL FCU ended October with a 70% increase in debit cards issued over October last year, and November has also started off very strong, Marvel said.
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