Credit Union Times | Accurate and Timely CU News

Bank Transfer Day: Credit Unions Ride the Wave

By Myriam DiGiovanni

Whether Nov. 5 will go down as a day everyone will remember remains to be seen.

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D.C. CU Nets $1M on Web

Marketing: Tweaks to Traditional May Aid Organic Growth

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Marketing Stories

November 13, 2011

Bank Transfer Day: Gaggle of New Members Flock to West Coast CUs

Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.

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November 13, 2011

Fighting to Gain Business Accounts

Brett Martinez understands that the real, meaningful work starts after a new member joins a credit union.

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November 13, 2011

Guest Opinion: Changing the Unengaged Member

Theres a special kind of member weve heard a lot about recently. Theyre the types who come in for a car loan or a credit card or, more recently, move their money from a big bank to a credit union. And after that initial transaction, they go quiet.

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November 13, 2011

Marketing: Local Outreach, Brand Builders Carry Into 2012

If the marketing call to action for 2011 has been loans, then looking at common challenges through a new lens will be equally important in 2012.

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November 13, 2011

Now 30 Years In, Software Sellers Rejoin the Fray Together Again

Having failed at retirement, John Landis figured he might as well engage again in what he calls the intellectual challenge of creating, selling and supporting a new core processing system for credit unions.

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November 11, 2011