The $1.7 billion NEFCU in Westbury, N.Y., said it opened a totalof 932 accounts last week, nearly two and half times the normalpace.
|The Long Island credit union said 165 new accounts were openedon Bank Transfer Day itself and that during the month of October,2,145 new members joined, a 23% lift over its average monthlyvolume in 2011 and 34% more than in October 2010.
|NEFCU pointed to its free checking account paying 3.5% as aparticularly attractive offering to bank customers.
|“This GO Green Checking account, which encourages the use ofelectronic services, was created as a green initiative to createconvenience for our members and benefit the environment. Electronicchannels like this represent a cost savings for the credit unionand we are pleased to pass that savings on to our members so theycan earn higher interest on their money,” CEO Edward Paternostrosaid.
|NEFCU had joined with two other Long Island credit unions – the $4.1billion Teachers FCU and the $4.3 billion Bethpage FCU – to launchBetterBankingforLongIsland.com.
|TFCU said it added 2,216 new accounts in October and 534 in the first five days ofNovember.
|Bethpage FCU said it opened 1,471 new checking accounts duringits week-long Bank Transfer Day promotion, including 672 onSaturday itself.
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