Marketing

Jeff Russell may have started working with credit unions as a college freshman simply because the position at The Members Group paid better than food service, but the president/CEO of TMG Financial Services has since become credit unions' biggest advocate.

Listerhill Credit Union has literally taken its members requests to heart.Sparked by members constantly asking for promotional swag to share with friends and family, the Muscle Shoals, Ala.-based credit union has launched an I Heart My Credit Union campaign.

Its been a pretty good year for Devin Selte, senior relationship manager and team leader with $11 billion Servus Credit Union, Edmonton, Alberta.

Members who make an initial minimum deposit of $5,000 on a new share certificate will be paid a $25 bonus dividend, and members who deposit at least $10,000 into a new share certificate account will earn a bonus dividend of $50.

Members who make an initial minimum deposit of $5,000 on a new share certificate will be paid a $25 bonus dividend, and members who deposit at least $10,000 into a new share certificate account will earn a bonus dividend of $50.

Rather than blindly sending messages to countless prospects and hoping for a 2% response rate (at best) messages can now be targeted to (and customized for) each individual candidate. While this shift has spelled imminent doom for the U.S. Postal Service, its been a boon to marketers.