Marketing

BOCA RATON, Fla. Consultants point out branding challenges, opportunities and say consumer trust must be earned.

New York, Nevada credit union associations say they're confident of continuing support as question remains if vote will be taken this year.

New York, Nevada credit union associations say they're confident of continuing support as question remains if vote will be taken this year.

Jill Nowacki had big dreams of doing public relations for an NFL team or starting a nonprofit. But a contract marketing position with the Montana Credit Union Network led to her to discover her true calling.

Surprising customers at Dunkin Donuts on Lakeview Avenue in Dracut recently, Jeanne DArc Credit Union employees performed a random act of kindness by handing out free T-shirts and $5 Dunkin Donuts gift cards.

I loved the flower shop analogy used by Paul G. Merski in his CUs Fundamental Injustice letter in the April 11 issue. His point was well made. He just didnt carry the analogy to its conclusion.