In the latest Here to Help series, Credit Union Times' own Gen YBack Talk columnist Natasha Chilingerian sheds some light on hergeneration.

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In this segment she talksabout mobile banking and the otherhigh-tech products her generation expects from their financialinstitutions.

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This is the fifth of six videos on the subject.

  • Part 1 covers labels, age range and both the positive andnegative stereotypes often associated with this group.
  • Part 2 covers Gen Y's financial woes and what they need fromtheir financial institutions. Part 3 covers Gen Y strategies at twocredit unions – one in Ohio, the other in Missouri.
  • Part 3 covers Gen Y strategies at two credit unions – one inOhio, the other in Missouri.
  • Part 4 covers the technology Gen Y expects, including text,mobile, RDC, location awareness.
  • Part 5 covers the power of social media.
  • Part 6 wraps things up with a warning to not assume orgeneralize about the younger set.

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