Expert Opinion

CUs experience their highest total market share in five years, mostly at the expense of captive lenders.

Despite economic unsteadiness, CUs' unique position in the intersection of finance and consumers allows them to offer stability.

Six areas of lending are expected to undergo continued change as more credit unions deploy their digital optimization strategies.

A unique lending environment juxtaposed by trends such as automation and AI presents challenges and opportunities for CUs.

This traditional mortgage lending product could help CUs attract high-contributing members and boost much-needed interest income.

Connecting BI and marketing automation leads to multiple benefits for CUs, including business growth and greater member satisfaction.