Expert Opinion

By understanding the reasons why members are underserved through the lens of data, CUs can gain insight on how to meet their needs.

The one-size-fits-all marketing approach is losing its edge and effectiveness as communities continue to rapidly diversify.

Credit unions can do more, especially for households of color during the pandemic, to facilitate pathways to financial well-being.

CUs' flexibility in serving lower income members is critical to engaging people who would otherwise miss out on mainstream financial services.

Digital banking must evolve in order to address the growing needs of the small business market.

WOCCU offers a glimpse into how the pandemic is impacting credit unions and members outside the U.S.