Credit Union Management

Auto loans are a flagship product for credit unions, and their success depends on their technology's consumer-friendliness.

Improved data analysis and dealer relationships give a better view of auto loans since 2012.

Radio and TV commercials make car loans seem easy to obtain, but CUs can do a better job of making them affordable.

Is every step and campaign tactic to attract a millennial worth it in the end?

Credit unions gain a greater share of the auto loan market since the recession by improving data analysis and relationships with dealers.

Credit unions should tap into existing business relationships to drive, grow and nurture opportunities and influence.