Who else is tired of hearing about the immense steps financial institutions need to go through to attract the coveted millennial?

Admittedly, the future is bleak: In a survey of 10,000 people born between 1981 and 2000 conducted by Viacom subsidiary Scratch as part of its Millennial Disruption Index project, financial institutions were not only found to be among the most unlikable brands with this demographic, one-third of the respondents believed they would not need a bank at all in the future. A recent report by the Center for Generational Kinetics brings more bad news, reporting that some five million millennials don’t even have a checking account, citing distrust in banks as the main reason.

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