X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Who else is tired of hearing about the immense steps financial institutions need to go through to attract the coveted millennial?

Admittedly, the future is bleak: In a survey of 10,000 people born between 1981 and 2000 conducted by Viacom subsidiary Scratch as part of its Millennial Disruption Index project, financial institutions were not only found to be among the most unlikable brands with this demographic, one-third of the respondents believed they would not need a bank at all in the future. A recent report by the Center for Generational Kinetics brings more bad news, reporting that some five million millennials don’t even have a checking account, citing distrust in banks as the main reason.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.