Credit Union Management

More and more credit union marketers have been taking a second look at their existing membership to find ways to deepen those relationships.

Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.

Brett Martinez understands that the real, meaningful work starts after a new member joins a credit union.

Big news has been popping up all over the credit union industry, and while Ive written about these topics before, they deserve follow up and re-examination.

Carla Decker can thank James Madison.When she raises her right hand this week before her confirmation hearing at the Senate Banking Committee, she will continue a tradition that dates back to the 18th century.

Theres a special kind of member weve heard a lot about recently. Theyre the types who come in for a car loan or a credit card or, more recently, move their money from a big bank to a credit union. And after that initial transaction, they go quiet.