Credit Union Management

To compete and capture market share, credit unions must proactively develop and execute modern and effective growth strategies.

Auto loans are a flagship product for credit unions, and their success depends on their technology's consumer-friendliness.

Improved data analysis and dealer relationships give a better view of auto loans since 2012.

Radio and TV commercials make car loans seem easy to obtain, but CUs can do a better job of making them affordable.

Is every step and campaign tactic to attract a millennial worth it in the end?

Credit unions gain a greater share of the auto loan market since the recession by improving data analysis and relationships with dealers.