Commentary

The use of contact data is changing for credit unions. Today, financial institutions are using contact data to ensure that communications reach members and prospects, but, perhaps more importantly, those institutions are also leveraging contact information to better understand their members through database consolidation and a single member view.

The credit union industry has made excellent member service a cornerstone of our business model. For current credit union members, this approach seems to have worked; according to a Filene study, credit unions outperform banks for member/customer satisfaction.

Credit Union Times Editor-in-Chief Sarah Snell Cooke calls on Congress to expand member business lending authority and unleash jobs growth.

Credit Union Times Editor-in-Chief Sarah Snell Cooke calls on Congress to expand member business lending authority and unleash jobs growth.

Credit unions who haven't already should update their assessment now to help avoid negative findings during the next examination.

Credit unions who haven't already should update their assessment now to help avoid negative findings during the next examination.