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What has more than 160 million legs and the power to change American culture? The baby boomers, that’s who. Almost eighty million strong, the boomers (born between 1945 and 1965) are the largest single generation in American history, and they are leaving their mark on every facet of culture. They are the most powerful demographic group of Americans in terms of their influence and buying power in this country. They control the marketplace in lifestyle and leisure spending, health care, real estate, finance and technology.

Peter Westerman

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