{
  "author": {
    "name": "Tom Long",
    "webUrl": "/author/profile/tom-long/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 6,
    "social": [],
    "articles": [
      {
        "uri": "/2022/09/07/the-race-to-tame-inflation/",
        "title": "The Race to Tame Inflation",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "September 07, 2022",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.cutimes.com/contrib/content/uploads/sites/413/2022/09/Tom-Long-graphic-1-e1662485760358.jpg",
          "width": "650",
          "height": "335"
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Government spending won't calm inflation – curing supply chain imbalances with employment growth to expand domestic capacity will.",
        "body": null
      },
      {
        "uri": "/2021/01/11/the-covid-cost-shift/",
        "title": "The COVID Cost Shift",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "January 11, 2021",
        "timeToRead": "4 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "CUs that most appropriately deploy economic resources will create the revenue generating advantages to survive and thrive.",
        "body": null
      },
      {
        "uri": "/2020/06/05/creating-a-market-intelligence-ecosystem/",
        "title": "Creating a Market Intelligence Ecosystem",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "June 05, 2020",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.cutimes.com/contrib/content/uploads/sites/413/2020/06/Long-graphic-part-3-e1591207004776.png",
          "width": "650",
          "height": "289"
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Credit unions can make consumers' physical addresses the pivot point for cultivating brand advantage.",
        "body": null
      },
      {
        "uri": "/2020/05/29/incumbency-has-its-advantages/",
        "title": "Incumbency Has its Advantages",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "May 29, 2020",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.cutimes.com/contrib/content/uploads/sites/413/2020/05/tom-long-graph-e1590698061614.jpg",
          "width": "650",
          "height": "434"
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Developing a relationship with transactional purchasers represents the most direct path to balance sheet and earnings expansion.",
        "body": null
      },
      {
        "uri": "/2020/05/22/take-your-credit-union-from-surviving-to-thriving/",
        "title": "Take Your Credit Union From Surviving to Thriving",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "May 22, 2020",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Develop the architecture required to broaden existing member relationships and prospect more intelligently.",
        "body": null
      },
      {
        "uri": "/2019/03/01/retention-attention-building-member-longevity/",
        "title": "Retention Attention: Building Member Longevity",
        "byline": "Tom Long",
        "kicker": "Expert Opinion",
        "prettyDate": "March 01, 2019",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.cutimes.com/contrib/content/uploads/sites/413/2019/02/Attrition-Tax-Flow-e1550608123897.jpg",
          "width": "650",
          "height": "222"
        },
        "authors": [
          {
            "webUrl": "/author/profile/tom-long/",
            "name": "Tom Long"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Developing at-risk member relationships by compressing the sales cycle is the gateway to survival in the Exponential Age.",
        "body": null
      }
    ]
  }
}