BOCA RATON, Fla. - Creativity isn't everything when it comes to direct marketing. According to a group of experts at the CUNA Mutual Discovery Conference success in direct marketing depends 50% on the target market; 20% on the offer; 20% on the timing and only 10% on the creative. For...

BOCA RATON, Fla. - What credit unions don't know about the under-30 age market could hurt them. Credit union attendees at an interactive workshop entitled "Attract and Retain Young Adult Members", at the CUNA Mutual Discovery Conference here rated their youth outreach efforts so far a "C". According to Filene's...

WEST PALM BEACH, Fla. - While credit unions may not have as much "open road" to play up as a car company, the Mini Cooper ads show just how far originality can take a brand. "One of things that stood out right away is that Mini is not trying to...

BALTIMORE, Md. - At Municipal Employees Credit Union of Baltimore teamwork is an action verb. Everyone from staffers and senior management to board members, literally work together both in and out of work. "It started with establishing an employee enrichment committee to organize our first employee picnic," said MECU President/CEO...

NASHVILLE - Think renovating a branch is easier than building a new one- guess again. "The biggest myth out there is a lot of people think that because there is already a building there is not much cost associated with renovations," said Tom Lombardo vice president of St. Louis, Missouri...

ATLANTA - Since 1990 Financial Management Solutions, Inc. has been operating under the philosophy that to achieve optimum branch performance credit unions should focus on staffing according to when members need service in particular branches. "As we travel around the country much of teller turnover is tied to other opportunities...

ROCHESTER, Minn. -IBM Employees Midwest Federal Credit Union has raised a few potential members' eyebrows while sending longtime IBMers down memory lane with its name change to THINK FCU. "We wanted to pay homage to our IBM roots and THINK has been a very successful internal IBM slogan since introduced...

HARTFORD, Conn. - Aetna Group Insurance and the Aetna Foundation have awarded grants totaling $100,000 to the National Organization on Disability (N.O.D.), an advocacy group working to promote full opportunities for America's 54 million men, women and children with all types of disabilities. The grants will support two major N.O.D....