{
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    "articles": [
      {
        "uri": "/2020/04/24/get-to-the-point-5-tips-for-efficient-member-communications-during-a-crisis/",
        "title": "Get to the Point: 5 Tips for Efficient Member Communications During a Crisis",
        "byline": "Joe Welu",
        "kicker": "Expert Opinion",
        "prettyDate": "April 24, 2020",
        "timeToRead": "7 minute",
        "image": {
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            "name": "Joe Welu"
          }
        ],
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        "summary": "Use these guidelines when crafting email messaging, website copy or text message follow-ups to foster trust with your members.",
        "body": null
      },
      {
        "uri": "/2019/11/01/why-personalization-alone-doesnt-work-credit-unions-need-humanization/",
        "title": "Why Personalization Alone Doesn't Work: Credit Unions Need Humanization",
        "byline": "Joe Welu",
        "kicker": "Expert Opinion",
        "prettyDate": "November 01, 2019",
        "timeToRead": "5 minute",
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            "name": "Joe Welu"
          }
        ],
        "kickerNode": [
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        "summary": "Targeted digital ads are the new status quo, but they can feel cold and mechanical.",
        "body": null
      },
      {
        "uri": "/2018/09/28/3-keys-to-successful-social-media-marketing/",
        "title": "3 Keys to Successful Social Media Marketing",
        "byline": "Joe Welu",
        "kicker": "",
        "prettyDate": "September 28, 2018",
        "timeToRead": "6 minute",
        "image": {
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        "summary": "The most successful FIs are the most active, consistent and adept at communicating with consumers via social media.",
        "body": null
      }
    ]
  }
}