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Get to the Point: 5 Tips for Efficient Member Communications During a Crisis

Use these guidelines when crafting email messaging, website copy or text message follow-ups to foster trust with your members.

By Joe Welu | April 24, 2020 at 10:00 AM
Hand holding megaphone Source: Shutterstock

Today, your members are worried about their physical health and their financial health. As you’ve watched COVID-19 rock global markets, you may have become aware of just how important it is to communicate clearly, quickly and confidently with your members about the services and products you can provide in this moment.

It’s time to put your members first, communicate clearly and provide access to answers that span channels to provide the outstanding member service credit unions are known for regardless of circumstances, as well as assurance that their financial future is secure with you as their partner.

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