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How can credit unions tell their story to their members? Should they be posting on social media? Trying to secure media coverage on the local radio or TV station? Placing ads on Google search?

Public relations is often seen as one of the most effective ways to tell a credit union’s story and influence people to become members or expand their relationship. Unfortunately, many people associate PR solely with media relations. While this is a critical component of a comprehensive communications strategy in the digital age, credit union leaders should modernize their PR and communications approach to embrace all types of media – Paid, Earned, Shared and Owned (PESO).


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