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6 Tips for Growing CU Membership Through Community Engagement

Create authentic, high-touch local events to connect with prospects.

By Ed Ball | August 07, 2023 at 09:00 AM
Credit/Shutterstock

Growing membership is always a top priority for credit union marketers. And while there are a lot of ways to do it, community engagement and high-touch activations can be an extremely effective and cost-efficient way to authentically introduce prospects to your organization.

A few examples of community-focused activations that have proved successful for several leading credit unions include: Creating an annual signature event through a partnership with a leading coffee chain where the credit union picks up the tab for guests’ purchases; arranging for popular food trucks to park near a credit union’s branches and buying lunch for people walking by; working with local museums and zoos to sponsor free admissions for guests and supporting minority-owned businesses by matching funds to support sales. There are many great ways to engage with a credit union’s local community, but it’s crucial to develop an approach that ensures your engagement programs drive awareness and create the kinds of personal brand connections that bring in new members.

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