7 Data Best Practices for CUs

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As members go about their day to day lives, every card swipe, mobile banking app login, loan payment and recurring deposit leaves a digital paper trail, which over time accumulates into a giant pile of data that tells a story about their financial behaviors and how they’re engaging with their credit union. Some credit unions are simply sitting on this mountain of member data, while others are developing strategies to leverage it. The latter group has understood that within their data lies valuable insights that can help them understand their members’ needs and preferences, which in turn allows them to make decisions that can improve member experiences and grow credit union business.

Here are seven best practices from credit union industry leaders with data strategy expertise for credit unions looking to make the most of their member data.