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As members go about their day to day lives, every card swipe, mobile banking app login, loan payment and recurring deposit leaves a digital paper trail, which over time accumulates into a giant pile of data that tells a story about their financial behaviors and how they’re engaging with their credit union. Some credit unions are simply sitting on this mountain of member data, while others are developing strategies to leverage it. The latter group has understood that within their data lies valuable insights that can help them understand their members’ needs and preferences, which in turn allows them to make decisions that can improve member experiences and grow credit union business.

Here are seven best practices from credit union industry leaders with data strategy expertise for credit unions looking to make the most of their member data.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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