Downtown San Bernardino, Calif. (Source: AdobeStock)

As the credit union movement continues its quest to lift up the financial lives of under- and unbanked consumers, a new partnership aimed at convincing California and Nevada credit unions to embrace an account certification process could go a long way – not just in meeting underserved consumers’ needs, but in strengthening credit unions’ brands and membership growth strategies.

The California and Nevada Credit Union Leagues announced in August a partnership with the Cities for Financial Empowerment Fund (CFE Fund), a 501(c)3 corporation that works with local governments to implement programs focused on bringing financial stability to low- and moderate-income U.S. households. Together, the organizations will encourage more credit unions in the two states to participate in Bank On, a CFE Fund project, by getting deposit accounts geared toward individuals who are new to a traditional financial institution certified as Bank On accounts.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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