fintech financial products Source: Shutterstock.

In May 2020 following the murder of George Floyd, it seemed every organization in the U.S. began shouting about their intentions to commence – or ramp up – efforts to embrace diversity, equity and inclusion through a megaphone. Within the credit union industry, new DEI-focused groups formed, DEI-specific executive roles were filled, and plans were made to infuse DEI into both workplace culture and the way member business is conducted. Credit unions and credit union organizations that had not yet explored DEI boldly said, “The time is now, and we’re going to do everything we can to contribute to positive change.”

Now almost two years later, with the number of announcements of new DEI programs, DEI executive hires and declarations of commitment to DEI having dwindled significantly, it can feel like the movement has lost steam. But in fact, the silence is an indication that credit unions have reached a new phase of their DEI journeys. Instead of launching new initiatives and proudly sharing details about them with the public, credit union leaders have been busy working on implementing these initiatives, tracking their results and making adjustments.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

More from this author


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.