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2022 Predictions: CUs to Prioritize Member Service & Tech Strategies

CUs will also be greatly influenced by the shifting labor market, M&A activity and the growing popularity of cryptocurrency.

By Gary Lee | January 12, 2022 at 09:00 AM
Technology has changed the future of financial work.

Credit unions have unquestionably been affected by the impacts of the pandemic over the past two years, but through this turmoil, they’ve demonstrated their unwavering dependability. Across the nation, institutions have gone above and beyond to support their members during these trying times. This year, credit unions will continue to adapt to members’ shifting needs and preferences and keep pivoting accordingly. There are several key areas institutions should keep a close pulse on for the year ahead.

Outsourcing will keep gaining momentum. Attracting and retaining top tech talent remains a challenge, especially in rural areas, which has led to many credit unions outsourcing their core platform and critical IT infrastructure. Such an approach can free employees from the burden of managing the hardware and software in house.

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