The election to Exxon's board of three activist directors who are focused on environmental sustainability was an eye opener for many corporate C-suite executives. This may not seem immediately relevant for credit unions, which are owned by members who elect their organizations' volunteer boards. Yet, the same dynamic that is playing out on the corporate landscape applies to credit unions as well. There is a heightened level of awareness of environmental, social and governance (ESG) issues among customers, employees and investors. People want attention drawn to these factors in the companies that they buy from, work for and invest in. They are willing to put their money where their mouths are when it comes to these critical factors.