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Rendering of Texas Trust CU’s new branch in Grand Prairie, Texas.

As members turned to online and mobile banking options to stay safe during the pandemic, speculation surfaced over whether the trend – which is expected to keep growing post-COVID – would lead executives to invest more resources in technology and shed their branch footprint by permanently closing some locations.

While some credit unions have taken that path, others are opening new branches. That’s because, they said, the old brick-and-mortar channel still offers them the best opportunity to establish a local market presence that attracts new members for future growth.

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Peter Strozniak

Dig Deeper

Credit Union Times

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