Search
 

CU Tech Hub

Expert Opinion

Redefining the Member Experience: Why Consistency Is Key

By leveraging artificial intelligence, credit unions can create a consistent member experience.

By Whitney Loe | March 20, 2020 at 09:00 AM
AI technology in city Artificial intelligence. Source: Shutterstock

Right now, credit unions are fighting to stay relevant in one of the most competitive markets to date. Consumers crave personalized, frictionless experiences, and companies are sprinting to deliver them. It’s clear digital is here to stay for the long run. That said, now is the time for credit unions to start mapping out what that experience is going to look like for their institution and members. To transform the member experience, credit unions must embrace the digital era and focus on ensuring consistency across all engagements.

By leveraging artificial intelligence, credit unions can create a consistent member experience. Thanks to its widespread industrial applicability and cross-sector adoption, AI has created significant opportunities for value creation in both products and experiences.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.