Hands holding red heart Source: JK Sulit/Shutterstock

With all the generous things credit unions do on a regular basis, I usually don't worry about the type of image the industry projects to the public, but a few recent news items have made me a little concerned. For one, the American Bankers Association and Independent Community Bankers of America have both launched anti-credit union ad campaigns, which attack things like their tax-exempt status and purchases of banks, in an attempt to convince consumers that credit unions have "far exceeded their statutory mission to serve individuals of modest means."

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.