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Troy Stang on stage at MAXX NWCUA President/CEO Troy Stang addresses attendees at MAXX. Behind him are photos of credit union professionals in action across the Northwest. Photo credit: NWCUA

As I was preparing to head to the Northwest Credit Union Association’s MAXX Convention in Spokane, Wash., in mid-October, I noticed that the press releases sent by the league ahead of the event referred to Spokane as a “credit union town.” It reminded me of a conversation I had a while back with Editor-in-Chief Michael Ogden and Staff Reporter Peter Strozniak about potential story topics, one of which was, why are credit unions more popular in some regions than others?

Location-based trends take off for a variety of reasons – foods based on the highest-quality ingredients available in the area, music based on the cultures that made their mark on a region throughout its history, etc. – and you have to admit that in certain areas, such as the Pacific Northwest, the credit union energy just feels bigger. They’re places where professionals from local credit unions regularly collaborate with one another and make themselves visible in the community, and where more consumers are proud to be members, sometimes of multiple credit unions. But what’s the reason?

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 14 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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