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Editor's Letter

Living Paycheck to Paycheck? There’s an App for That

Concepts being pushed by app-based fintech start-ups are very much in line with what CUs do every day for their members.

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Woman on phone with money rain New apps claim to help improve financial lives.

One thing I find amusing as a frequent traveler is watching the targeted video ads change according to my location while I catch up on episodes of my favorite TV shows through the networks’ apps on my phone. A few weeks ago, I repeatedly watched an ad about mixing summer cocktails using Maine Spirits from the couch at my Portland Airbnb. A week later, after traveling a few hours south, the ad switched over to one for a local Boston bank I had never heard of. Now, I’m seeing ads encouraging me to visit places like Magic Mountain and Universal Studios because I’m in Los Angeles.

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Natasha Chilingerian

Natasha Chilingerian

Natasha has served as managing editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 13 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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