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LAFCU ITM Don Stevenson, a 35-year LAFCU member, withdraws money during a demonstration of an ITM by a LAFCU ITM service representative, on screen, and Kelli Ellsworth Etchison, LAFCU’s chief marketing officer. (Photo: LAFCU)

This week’s print issue of CU Times is our second-ever to focus on the topic of Branch Evolution, a relevant subject for a time period when opening a brick-and-mortar location is not required to run a successful business. Credit unions are focusing more and more on improving their digital banking offerings in order to compete with other institutions, expand service to members who can’t make it to a physical branch and make all members’ lives more convenient. Meanwhile, according to Callahan & Associates, the number of deposit-taking credit union branches in the U.S. fell by 3.4%, or 646 locations, from mid-2017 to mid-2018 (the most recent available data).

Natasha Chilingerian

Natasha has served as managing editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 13 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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