Commercial deposits chart While commercial share deposits have grown significantly since 2013, the industry’s overall loan to share ratio is still at about 2:1.

When you start from zero on something, whether it’s an exercise regimen or a new career, it’s essential to celebrate the small milestones. Measuring yourself against someone who is working toward the same goal but began their journey with a special advantage is pointless and discouraging – yet in our culture of constant comparison, it’s difficult not to do (thanks, social media).

The importance of judging the journey of an individual or group against its own progress up until that point – not against the progress of others – is relevant to the credit union industry’s business services journey. I had the opportunity to attend CU Business Group’s annual conference for the third year in a row this month, and a common theme I heard while interviewing the business services CUSO’s executives was that if you were to compare credit unions’ involvement in the business services space to that of banks, CUs may appear to be falling behind. But because they joined the game a little later and began playing at a beginner’s level, their accomplishments should be viewed as a major success.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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