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For a winning marketing strategy, focus on your unique qualities.

Better member engagement and effective marketing continue to be hot topics across all industries, especially financial services. But for credit unions, modest budgets and limited resources sometimes hinders competitiveness, especially when it comes to competing with megabanks and their mega budgets. There is a solution: Play up your own strengths.

To compete with megabanks and better engage with existing and prospective members, credit unions should not only be smart with existing teams and budgets to maximize resources, they should also leverage their own unique strengths. Here are four examples.

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