Digital challenges for credit unions include boosting online engagement, helping visitors evaluate offerings, and driving qualified leads to their connected applications. All while satisfying member expectations for a better experience.

Berkeley, Calif.-based Shastic has two software-as-a-service tech solutions built to enhance the digital experience with credit unions: Lead-Gen Bots, interactive tools that track and engage consumers shopping for loans; and the Elle text messaging platform, an end-to-end member engagement vehicle that integrates with new membership and loan applications, and provides live chat for tracking.

Many credit unions use both products because they connect with one another and into existing banking IT infrastructure that help provide a smooth omnichannel integration across web, mobile, SMS, email, and Facebook.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).