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Editor's Letter

Find Your People: Targeting Niche Lifestyles to Grow Membership

If CUs can show overlooked markets that they understand their lifestyles and are there to help, growth can follow.

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Don’t overlook members living unique lifestyles.

For most of you, when you think about where you live, only one city comes to mind. It’s where you work, rent or own a home, see your family and friends, and engage with your community. For a long time, I assumed my life would fit into this traditional, “settled” mold as well, but I was wrong.

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Natasha Chilingerian

Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 14 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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